SEO in 2014   May 5th, 2014

 Well lot s thing change in SEO lately. Last year or so, to be able to keep our clients internet presence on solid foot, we have to make lot adjustments and new looks to the proces.

Smart Ad  was always  about doing white hat SEO, and we will continue to do so. It takes  for everything more times, but results are same. When you keep things to happen naturally, no problems at all.

Social media become  more important then ever. It give us new abilities to share and engage our blogs, posts, tweets to reach new audience, good one. Done with care and consistency  give us new channel for increasing leads to our clients.

There is  in short what is important now in 2014, and will be in future.

"Overall, all of the ranking factors boil down to quality, authority and trust. As search engines find new ways to collect data and become better at evaluating the data they already have, it makes a lot of sense that the algorithm will shift from easy-to-measure but less useful signals (like domain age or server location) toward more difficult to measure signals that are more telling (like visitor location and author trust).

For the last two years, we have been seeing that, thanks to Panda and Penguin, the search engines finally have teeth to put behind their policies and guidelines. Search engine optimization is no longer about technical tricks designed to outwit Google and Bing. It is about building an audience, earning trust, and publishing genuinely useful information that people want to consume."

Read more here - of page factors

And dont forget new tools

Facebook shares and likes
Twitter retweets
G+ shares and likes
Authority of the domain
Number of words on the page
Traffic of the website
Speed of loading the page
Low bounce rate (good usability)

On page seo its stil fundamental. If you learn your lesson right, stick to it.

No miracles no more  easy tricks to get you theer. Only HARD WORK.

Thats  why our clients pay as for.

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Importance of Social Media Presence   November 20th, 2012

 Importance of Social Media Presence

There is a strong chance that half the population is engaged in some kind of social media activity even as you read this. Social media presence is the new form of connect now, both in the personal and professional lives of the average global citizen. Most leading businesses have already developed strong social media oriented marketing strategies. Apart from offering wider and more accessible audiences and huge cost savings there are other factors which contribute to the new media wave.
Industry Statistics*

Almost 94% of leading businesses have integrated social networks in their marketing strategies and have also aligned their sales platform in accordance to social media trends.

Close to 60% marketing strategists are spending time equal to a full working day on working out social media business utilization strategies.
A chunk of the youth, spend an average of 10 hours per week networking on social media platforms.

 

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Pinterest is here   September 9th, 2012

 One more serious player in social media.

Pinterest

They have 5 million users already, and generating lot s traffic to blogs and web sites.

Picture are most common content, so find one and share with other guys. It is become strong marketing tool to for your company. Explore Pinterest, it is worth it.

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SEO Toronto   May 7th, 2012

SEO Toronto

SEO process is long and costly, but with right execution will make your investment profitable. ROI is 200 -300%.
Smart Ad Toronto is SEO based in Toronto Ontario. We are helping our clients to make profit from their web presence. We can help you to. Internet presence it s essential this days. You have to be on the first page on Google , to be able to generate some business from the we. Still lots people didnt realise this fact. SEO should be integral part in your business plan and execution. Search engine optimization (SEO) could make your web site is working for you. Give us a call for free quote for your business.

SM:ART Ad has an impressive track record of increasing sales and expanding customer bases for all of the growing companies they have joined.

SEO agency Toronto

SM:ART Ad Thornhill Office - 125 Thornway ave, Thornhill, ON, L4J 7Z3, CANADA - E-mail: - General info - info@smartadtoronto.com - Sales - sales@smartadtoronto.com - Phone: +1 416 421 7437 - Monday to Friday 10 - 5

SEO agency Toronto

SEO agency Toronto will help you understand all about the working of internet search engines. We are SM:ART Ad Toronto based company that is doing search engine optimization world wide. Our results are our best reference, contact us and be sure your business is in good hands. SEO and Internet Marketing techniques is a dynamic and rapidly evolving field. Agencies such as SM:ART Ad Toronto can provide you with web designers, programmers, or simply consultants that can work with you to expand this vital dimension of any successful business.

SEO agency Toronto

The key to this form of advertising is making your business “search engine friendly.” Most commonly known as SEO (Search Engine Optimization), web pages are set up so that they are the first items listed on popular search engines such as Bing, Google, and Yahoo. However, getting people to your site is only half the battle. Your site should also feature effective and attractive calls to action that will lead to customer interest and increased product revenue.
SEO Toronto

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SEO Toronto company   January 31st, 2012

SEO Toronto company

Getting people to your site is only half the battle. Your site should also feature effective and attractive calls to action that will lead to customer interest and increased product revenue.

SEO Toronto

SM:ART Ad Thornhill Office - 125 Thornway ave, Thornhill, ON, L4J 7Z3, CANADA - E-mail: - General info - info@smartadtoronto.com - Sales - sales@smartadtoronto.com - Phone: +1 416 421 7437 - Monday to Friday 10 - 5

 from Toronto is doing quality SEO for all big search engines, like Google, Yahoo, Bing etc. Call us or send us a email for more info. SEO and Internet Marketing techniques is a dynamic and rapidly evolving field. Agencies such as SM:ART Ad Toronto can provide you with web designers, programmers, or simply consultants that can work with you to expand this vital dimension of any successful business. SM:ART Ad has an impressive track record of increasing sales and expanding customer bases for all of the growing companies they have joined.

SEO Toronto company

The key to this form of advertising is making your business “search engine friendly.” Most commonly known as SEO (Search Engine Optimization), web pages are set up so that they are the first items listed on popular search engines such as Bing, Google, and Yahoo.

SEO in Toronto   December 27th, 2011

 

SEO in Toronto

SM:ART Ad Thornhill Office

125 Thornway ave

Thornhill, ON, L4J 7Z3, CANADA

E-mail : info@smartadtoronto.com

Phone : +1 416 421 7437

Smart SEO Toronto

SEO in Toronto

SEO in Toronto

Having web site withouth optimization, is like you spent entire budget on making commercial, withouth buying air time to show to the world. Show your web site to the world. Search Engine Optimization, SEO , is a process where we at SEO in Toronto optimize web pages to make them more search engine "friendly." The SEO process is extensive and requires comprehensive research, experience, knowledge.

If your site content, the structure of your code, both the internal and external links into the site and other aspects are not correct then the search engine will rank your site poorly or not at all.

High search engine rankings can bring many visitors. However, visitors need to either convert into sales or leads. When the visitor responds to a call to action on a website, sales and leads will occur. That is what we as SEO in Toronto are doing the best.

SEO in Toronto

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

 

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SEO company Toronto   December 26th, 2011

 

SEO company Toronto

Smart SEO Toronto

SM:ART Ad Thornhill Office

125 Thornway ave

Thornhill, ON, CANADA

Phone: +1 416 421 7437

General info: info@smartadtoronto.com

SEO company Toronto

SEO company Toronto

The key to this form of advertising is making your business “search engine friendly.” Most commonly known as SEO (Search Engine Optimization), web pages are set up so that they are the first items listed on popular search engines such as Bing, Google, and Yahoo.

SEO company Toronto

However, getting people to your site is only half the battle. Your site should also feature effective and attractive calls to action that will lead to customer interest and increased product revenue. Seo company Toronto, Smart Ad can help you to get good result.

 

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  Google announced this week that it has launched a version of its Ad Sitelinks feature suitable for mobile devices such as iPads and Smartphones ( iPhone, Samsung etc with Android platform ).

Currently, one or two-line Sitelinks will appear on these devices, each with the ability to direct customers to different areas of the brand’s website.

The feature enables brands to provide many different landing page options with their online advertising.

Mobile ad increased the clickthrough rates of advertisers by more than 30 per cent since introduction a year ago.

Now this feature is available for mobile devices . Ad Sitelinks was now available across the world for all pay per click online marketing campaigns using high-end mobile devices.

 

“Because websites may not yet be optimized for viewing on mobile devices, navigating them to find information can be more difficult,” Google officials said.

“Mobile Ad Sitelinks help by taking users directly to the specific content they’re looking for, enabling them to find information and complete transactions more quickly.”

Google announced some business numbers for 3 rd quarter 2010.
Google’s net income stood at a $2.17 billion between July and September 2010, up from $1.64 billion during the same period in 2009.

Revenue from pay per click services for Google sites and AdSense partners rose by 16 per cent year-on-year and was four per cent higher compared with the second quarter.

Google chief executive Eric Schmidt commented: “Our core business grew very well and our newer businesses – particularly display and mobile – continued to show significant momentum.”
So jump in.

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Bing and Yahoo are now using AdCenter as their search-advertising platform. The Microsoft service will also be overseeing the search advertising marketplace, counting the API platform for bid management as well as reporting tools for SEMs and major search marketers.

Account history will, however, not be carried over from Yahoos platform to adCenter in the transition. Despite that, Yahoo will still be providing access to the next 13 months of the previous accounts history and reporting following the transfer.

In light of the transitory phase, advertisers deciding to create new accounts on adCenter have been advised to reestablish their account and keyword histories. The marketplace will naturally shift when the traffic in Yahoo is included to Bing, which is why they need to keep track and optimize their accounts to make sure that everything will run without a hitch.

To start moving Yahoo PPC accounts to adCenter, take the following steps:

Log in to your Yahoo Search Marketing account, and review the Transition Checklist to make your transition to adCenter run efficiently as well as the Feature Comparison Guide to introduce you to adCenters capabilities and features.

After you have logged in, you will see a new tab called "adCenter." Before going there, you must first review the Compatibility Report and patch up incompatibilities between the adCenter platform and your Yahoo campaigns.

Start your transition to adCenter by creating a new account in the platform, or indicate that you own an existing adCenter account. You may want to use the transition tool to duplicate your campaigns at Yahoo over to the new platform. Take note that your campaigns will have the same status when they were still in your previous account.

Lastly, continue operating your Yahoo account. The completion of the transition is expected to start in mid-October and end at the end of the same month. Within that time, the traffic from your Yahoo account will decrease and your adCenter account traffic will increase. Until then, you should still actively use your Yahoo account to have your ads appear on Yahoo and or on any of its partner sites.

If you need help with this. we can help.

Dragan Stojanovic

Google Advertising Professional

SM:ART Ad Toronto

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Take a look at this data for June 2010.

What Big Brands Are Spending on Google
From BP’s Boost in June to AT&T’s Massive IPhone Outlay, Internal Doc Reveals What Marketers Drop on Search
by Michael Learmonth
Published: September 06, 2010

Interesting data for June 2010. If you looking to optimized your budget we can help  www.smartadtoronto.com


NEW YORK (AdAge.com) — Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google’s search results.
How much did BP spend on search? In two months, BP went from spending very little on search advertising — about $57,000 a month — to becoming one of Google’s top advertisers, dropping nearly $3.6 million in the month of June alone, according to an internal Google document obtained by Advertising Age. That pushed BP into the upper echelon of search advertisers, in a league with Expedia, which spent at least $5.9 million in June, Amazon, which spent at least $5.8 million, and eBay, which spent at least $4.2 million.
This is a significant outlay, even for BP, which spent $94 million on advertising in 2009, and $78.7 million in the first six months of 2010 alone (excluding search), according to Kantar Media. Search advertisers only pay when their ads convert or get a click, and in June the crisis was still at full-boil, driving clicks on BP’s ads. But if BP kept spending at this rate, search would’ve become one of its bigger advertising line items by the end of the year, up there with network, cable or spot TV.
While the search-spending document obtained by Advertising Age is not a complete list of advertisers on Google, the accuracy of its data was verified by multiple sources with direct knowledge of spending levels. It’s a revealing cross-section of Google’s business that gives some clarity to one of the most opaque areas of ad spending, and the lifeblood of many American businesses.
BP’s increase underscores how important Google has become for reputation management, and in the battle for public opinion. In the wake of the spill, Google was a natural first stop for people seeking information, and BP bought up dozens of keywords associated with the disaster such as “oil spill,” “leak,” “top kill” and “live feed” as it vied for clicks with news stories, images of oiled wildlife and plaintiff attorneys trolling for clients.
“Google has become the remote control for the world; it’s the first stop, not TV,” said Will Margiloff, CEO of Innovation Interactive, a unit of Denstu. “More than any other media, that messaging is requested; people are seeking BP’s answers out as opposed to waiting to be told.”
The steep acceleration of spending indicates BP opted for “broad match” keywords, meaning many combinations of “oil” or “spill” would trigger a BP search ad. BP also bought video search ads, which directed surfers to BP videos. BP declined to comment for this story.
Because it controls 65% of U.S. web searches, Google’s complex algorithms determine more than any other factor what information is surfaced on the web. Google keeps a tight lid on its technology to keep people from gaming the system. Similarly, search ads are a black box; anyone can buy an ad on Google, but it is very hard to know how much anyone, let alone corporate America, spends there.
The exception to that is when Google starts its sales pitch. “The primary tactic Google uses to increase ad budgets is to show them what others in their category are spending compared to what they’re spending,” said Kevin Ryan, CEO of Motivity Marketing, a search-advertising consultancy.
Our review of $574 million of Google’s U.S. billings over the first half of 2010 shows plenty of global corporations spending millions each month on search advertising, as well as a great many huge corporations that spend very little, if anything, at all on search.
“We can’t comment on these figures because we haven’t seen the document in question or determined what these numbers represent,” said Dennis Woodside, VP of Google Americas Operations. “We’re now looking into the possibility that someone improperly disclosed confidential information about our clients, and [we] will take all appropriate action.”
At the time of the rig explosion in April, BP barely registered on Google, but neither did its big-oil peers; Exxon Mobile, the world’s largest corporation by market cap, spent just $43,000 on search ads in June.

By comparison, one of Google’s top advertisers that month, AT&T Mobile, spent more than $8 million on AdWords in June, a big month for the company, which was supporting the launch of iPhone 4. (AT&T is the third-largest U.S. advertiser, according to Ad Age DataCenter; it spent $2.8 billion on measured media — almost $1.3 billion on TV alone — in 2009. The company declined to comment on its search spending.) Other big June spenders included Apollo Group, the company behind The University of Phoenix, online travel site Expedia, eBay and Amazon, which all spent over $5 million apiece on search.
The data obtained by Ad Age includes huge brands such as GM, Walt Disney, Eastman Kodak and BMW, which appear to have spent less than $500,000 in June. Tech rival Apple spent just under $1 million on search during the month, as did chip maker Intel.
Among Google’s biggest spenders are businesses that depend on search traffic, including those that resell AdWords or simply buy Google traffic to resell to their own advertisers, including Hungry Machine, which does business under the name Living Social, which spent $2.4 million in June, and Yellowpages.com, which spent $1.2 million.
As a snapshot, it’s also remarkable that Google’s biggest advertisers, big monthly spenders like AT&T, Apollo Group and Amazon, individually accounted for less than 1% of Google’s U.S. revenue in June. The top 10 advertisers in the document collectively accounted for just 5% of Google’s U.S. revenue during the month.
The accounts listed are distributed broadly in terms of spending levels. The document shows 47 advertisers that spent more than $1 million in June; 71 that spent between $500,000 and $1 million, and 357 that spent between $100,000 and $500,000. These are direct-billed customers only, not the many thousands of small self-serve advertisers that make up Google’s long tail, a key component in its $23 billion global annual revenue.

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