PPC - Pay per click Google management
Pay-per-Click Google (PPC) advertising campaigns are easy to learn but hard to implement. Anyone can start a PPC campaign, but it takes an expert to ensure that a campaign results in a high return on investment.
Implementing a Successful Pay-Per-Click (PPC) campaign as part of your search engine marketing strategy can be an effective way of building your bussines.
Pay-Per-Click campaigns generate leads and bring competitive returns on investment (ROI), compared with other forms of online marketing.
However, every PPC campaign needs to be effectively managed, which can be very time consuming.
If you don't have the time, resources or expertise to monitor your campaigns in-house, then a managed Pay-Per-Click solution from SM:ART Ad Toronto is ideal.
Our PPC campaigns are targeted, affordable - and effective. We charge an affordable monthly management fee, which works out signifcantly cheaper and more effective than an independently-managed, unmonitored account would cost. SM:ART Ad not only offer a PPC management service but can also advise and consult on PPC bid management in order to achieve a maximum ROI for your PPC campaign.
Make sure your PPC campaign is in safe and experienced hands.
Google advertising professional will manage your campaign.
What is Pay Per Click Advertising?
Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Position ) enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. It's a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list.
You pay only when a searcher clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click throughs. This way you only pay for the traffic to your site, there are no other hidden costs.
Pay per click advertising requires a significant investment in set-up time along with frequent monitoring. If you don't have the time or the expertise, we'll do it for you!
Your first step to online success
is getting found by search engines like Google® and Yahoo!®.
How does Pay-Per-Click advertising work?
So you've got yourself a website, but how are people going to find it? Whether the goal of your website is to simply share information or to sell goods and services, you need to find a way to get the right people to it. One very effective and easy way to get traffic to your site is through Pay Per Click advertising. Pay per click advertising not only sends traffic to your website, but it sends traffic that is highly qualified and targeted to the subject matter of your site.
It's a SM:ART idea...
Join the milions who advertise this
way - because it works.
An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. You can clearly track the effectiveness of your ad campaign.
We start with a consultation to discuss
your business, your competitors and the goals you are looking to achieve
from your Web site.
Next, we perform extensive research to create an optimized keyword list and then create relevant ads to give you the highest quality clicks for the best possible conversion.
We will spend your monthly budget on prospects searching for your products or services to deliver customers to you.
Local business ads
If your business pulls customers mostly from surrounding neighborhoods (i.e., restaurants, home repair, real estate, etc.), we will focus your ads on local advertising solutions.
Ads in major online directories like
Google Maps help customers, within a 25-50 km radius,to locate your web
site and store front.
1. Evaluate your site.
2. Generate the best keywords to reach qualified customers
3. Write and optimise your ad.
4. Analyze current cost / results .
5. Determine the correct bid to get the desired results without overpaying.
6. Track the results.
7. Adjust the bid, to adapt to the fluctuating bids and maximize returns vs. the cost.
8. Adjust the ad ,place ad variations to get best result
9. Receive, verify and pay bills for your clicks
Know Your Competition.
Competition analysis and research - This is the first step and it can save you a lot money.
How does your website stack up against
How do your products and services compare against the competition?
What are the compelling reasons you are giving someone to buy from you?
We'll do all the research and everything involved in getting your ads online to the people who you want to see them.on Pay Per Click Advertising on Google, Yahoo
Direct and indirect customer targeting
Multiple ad testing for increased conversion
Multiple ad testing for higher click through rates
Landing page selection
Nation wide and / or local advertising